Have you ever done a Calls to Action Audit?

Have you ever done a Calls to Action Audit?

Have you ever done a Call to Action audit – or even heard of one? Well, to be honest it’s something that I made up while I was writing this month’s Content Cracked. I wanted to come up with a way to break down and describe this very important part of your business writing: the ways in which you get your readers to do something, and how to look critically at whether those Calls to Action (CTAs) are doing the job for you. Are they engaging the rig…