Have your direct sales reached their peak? Daniel Sánchez's presentation at the Smart Travel News Roadshow

At the Smart Travel News Roadshow held at the Gallery Hotel in Barcelona, Daniel Sánchez, Chief Revenue Officer at Paraty Tech, gave a straightforward and pragmatic presentation entitled "Have Your Direct Sales Reached a Ceiling? Tips for Continued Growth." He emphasized that hotels in Spain have reached very positive levels of direct sales, but that continued growth requires implementing innovative and unconventional strategies. Sánchez began b…