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Hedstrom Acquires What Kids Want, Expanding Portfolio and Reach

Summary by The Toy Book
Ball, Bounce and Sport, Inc., doing business as Hedstrom, has acquired What Kids Want. Together, the two companies plan to offer an expanded range of outdoor and active toys. “We are excited to welcome What Kids Want to the Hedstrom family,” says Jim Purtell, President of Hedstrom. “Their passion for creating quality, imaginative toys fits perfectly with our mission to bring joy and entertainment to children worldwide. Together, we look forward…
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The Toy Book broke the news in on Thursday, February 20, 2025.
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