US EditionHighway 31 Toll Road: The Truth Behind a Realtor's Joke
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Highway 31 Toll Road: The Truth Behind a Realtor's Joke
On April 1st, #JakeLeeRealEstate, a local realtor, posted a Highway 31 Toll Road notice to viewers who visit his ad hoc Myrtle Beach, SC page. This Facebook page, while appearing to provide valuable community updates, serves as a clever marketing strategy to drive traffic and create real estate opportunities for the agent. The juxtaposition of humor with marketing reflects a growing trend in the real estate industry. Agents are blending entertai…
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