Horlicks & FCB Neo flip the script on growth with new campaign celebrating mischief as a sign of true development

Horlicks & FCB Neo flip the script on growth with new campaign celebrating mischief as a sign of true development

Mumbai: Horlicks, a Nutrition Food Drink brand, has teamed up with creative agency FCB Neo (part of FCB India) to launch a bold new campaign titled ‘Mischief is a Sign, that Growth is Fine’. The initiative challenges conventional perceptions of childhood success by advocating for curiosity, creativity, and a touch of mischief as key indicators of healthy development. At a time when academic performance and structured schedules dominate parenting…

Horlicks & FCB Neo Flip the Script on Growth — Because Mischief Means They’re Growing Just Fine

April 25, 2025 – India: Horlicks, one of India’s most iconic Nutrition Food Drink brands, partners with FCB Neo(part of FCB India) to launch its latest campaign, ‘Mischief is a Sign, that Growth is Fine’. At a time when structured routines, academic pressure, and outcome-driven parenting dominate, Horlicks flips the narrative, making a compelling case for growth. One where mischief isn’t a problem to be corrected but a sign of curiosity, creativ…