US EditionHow Advertisers Can Harness AI While Navigating its Risks - Basis Technologies
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How Advertisers Can Harness AI While Navigating its Risks - Basis Technologies
AI remains the pivotal topic of conversation across the world of business—from Wall Street, to board rooms, to sales pitches, to paid media. In the advertising world, artificial intelligence has already been at work for over a decade, powering programmatic advertising and optimizing media buying across the open internet. Now, recent developments in the realm of generative AI are revolutionizing the landscape even further. Given the Trump Adminis…
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