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How Aupen's Nirvana Bag Became a Go-To For Everyone From Hailey Bieber to Beyoncé

Summary by W Magazine
NIGHTVISION / BACKGRIDGenerally, It bags have certain devotees that are easy to pinpoint. There’s the Ladies Who Lunch and their Hermès Kelly bags, The Row’s elegant Margaux that’s beloved by the quiet luxury set, and the Balenciaga Le City which is tailor-made for the girls who can’t get enough of the indie sleaze aesthetic. That general rule has been bypassed almost entirely by Aupen’s Nirvana bag—the affordable, crescent-shaped style is just …
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W Magazine broke the news in on Friday, February 21, 2025.
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