How financial brands are changing their media approaches as they focus on AI

How financial brands are changing their media approaches as they focus on AI

Financial service brands are reevaluating their media strategies, often with new agency partners, as they prioritize AI capabilities.

Financial Stability in Focus: AI in the financial system

On 9 April 2025, the Financial Policy Committee (FPC) published the latest in its series of papers called Financial Stability in Focus. In this issue the FPC focuses on artificial intelligence (AI) in the financial system. The FPC is considering the potential macroprudential implications of more widespread, and changing, use of AI in the financial system. In this context the FPC is focusing on the greater use of AI in banks’ and insurers’ core f…