US EditionHow Food Traceability Builds Consumer Confidence?
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How Food Traceability Builds Consumer Confidence?
Trust is essential in the food and beverage industry, especially concerning numerous recalls and contamination cases we read about in the news headlines. These events cause concerns among consumers. A recent 2024 IFIC Spotlight Survey showed that nearly one-third of Americans are highly concerned about E. coli in ground beef (32%). A slightly lower percentage of people express the same level of concern for lead, cadmium, and/or arsenic in baby f…
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