How Geländewagens helped John Deere tractors go electric

How Geländewagens helped John Deere tractors go electric

John Deere is very American. The Geländewagen is very Austrian. But technology from one is helping the other to change the tractor industry.

The autonomous future of farm vehicles: Interview with John Deere business manager Jesse Haecker

John Deere is, by most accounts, the world’s largest manufacturer of agricultural machinery – tractors, combine harvesters and so on. The 185-year-old American giant generated revenues of more than $61 billion in fiscal year 2023.  The next three companies on the list are, in order, Kubota ($15 billion revenue), CNH Industrial ($11 billion), and AGCO […]