How Hotel CRM & CDP Drive Success in Direct Bookings

Innovation in the hotel sector is advancing, but still at a tentative pace. This is revealed by the new benchmark report prepared by ILUNION Hotels, which focuses on digital transformation as a central axis of change, while also highlighting cybersecurity as an issue still pending. With an average sector score of 1.6 out of 3—equivalent to 5.3 out of 10—the study confirms that the path toward consolidated innovation is underway, albeit with clea…

How Hotel CRM & CDP Drive Success in Direct Bookings

The hospitality industry is at a crossroads. As hotels grapple with rising operational costs and intensified competition from Online Travel Agencies (OTAs), the need to strengthen direct booking channels has never been more pressing. According to h2c’s 2024 study, "The Direct Booking Acceleration," the key to thriving in this landscape lies in harnessing technology to foster guest loyalty, streamline operations, and enhance the booking experienc…