How I created the next great toothpaste brand in about six minutes

How I created the next great toothpaste brand in about six minutes

Last summer, The Brandtech Group CEO David Jones and creative director James Dow went to Cannes Lions to convince the industry of the power in their company’s GenAI tools. To show off what the tools could do, Jones and Dow declared they could create a brand in 59 minutes.  The Brandtech Group made a spree of AI acquisitions over the past few years. The company’s crown jewel is Pencil, which it acquired in 2023. Pencil uses AI to create static an…