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How Netflix Rewrote The Economics Of Hosting A Formula 1 Grand Prix

Summary by Boss Hunting

Once upon a time, long before the cultural ubiquity and 10-year LVMH partnership the motorsport currently enjoys, staging a Formula 1 grand prix posed a considerable economic risk with no guarantee of a tangible (or beneficial) return. In its final year of operation, for example, the 2013 Indian Grand Prix tallied losses of US$24 million; while the 2012 Korean Grand Prix found itself US$37 million in the red an entire year prior to bowing out. I…

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How Netflix Rewrote The Economics Of Hosting A Formula 1 Grand Prix

Once upon a time, long before the cultural ubiquity and 10-year LVMH partnership the motorsport currently enjoys, staging a Formula 1 grand prix posed a considerable economic risk with no guarantee of a tangible (or beneficial) return. In its final year of operation, for example, the 2013 Indian Grand Prix tallied losses of US$24 million; while the 2012 Korean Grand Prix found itself US$37 million in the red an entire year prior to bowing out. I…

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Boss Hunting broke the news in 4 days ago on Tuesday, February 18, 2025.

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