US EditionHow QSR Brands Can Score on TV Beyond Sports
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How QSR Brands Can Score on TV Beyond Sports
It’s no secret that sports are a big priority for QSR brands when it comes to TV advertising: In Q1 2025, sports accounted for 65% of industry TV ad spend, and 31% of all reach. But there are other high-performing opportunities that may be undervalued, according to a recent outcomes analysis from iSpot.iSpot analyzed foot traffic lift across campaign variables including networks, programs, genres and dayparts. The results showcase what’s really …
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