US EditionHow to create B2B influence that drives pipeline
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How to create B2B influence that drives pipeline
For years, B2B marketing scoffed at influencer marketing. Too fluffy. Too consumer. Too… Instagram. And yet here we are. In 2025, over 51% of B2B campaigns now include B2B influencer marketing in some form (See Joel Harrison’s post). In content marketing and thought leadership categories, The post How to create B2B influence that drives pipeline first appeared on Immediate Future.
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