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How to engage clients in parasite conversations - Veterinary Practice News

Summary by Veterinary Practice News
The "Rule of 7" marketing principle suggests clients must hear a message seven times before they will buy or accept a product or service.1 A 2024 survey of 1,000 pet owners revealed nearly 40 percent of dog and cat owners do not believe their pets are at risk of getting heartworms and nearly 30 percent said their pets are not on heartworm disease prevention.2 A single voice—whether veterinarian or technician—explaining the importance of parasite…
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How to engage clients in parasite conversations - Veterinary Practice News

The "Rule of 7" marketing principle suggests clients must hear a message seven times before they will buy or accept a product or service.1 A 2024 survey of 1,000 pet owners revealed nearly 40 percent of dog and cat owners do not believe their pets are at risk of getting heartworms and nearly 30 percent said their pets are not on heartworm disease prevention.2 A single voice—whether veterinarian or technician—explaining the importance of parasite…

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Veterinary Practice News broke the news in on Thursday, April 3, 2025.
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