US EditionHow to Keep Personally Identifiable Info Out of Google Analytics
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How to Keep Personally Identifiable Info Out of Google Analytics
Recently, we discovered something alarming while auditing one of our clients’ websites. Email addresses and phone numbers were showing up in their Google Analytics reports, exposing sensitive visitor information that they never intended to collect. Collecting personally identifiable information from users can be a major issue. Not only does it violate privacy regulations like GDPR, but it also puts your business at risk of hefty fines and losing…
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