US EditionHow to write a press release that actually gets read
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How to write a press release that actually gets read
Writing a press release sounds simple—until you have to do it. You’re juggling internal approvals, trying to make the update sound relevant, and hoping a journalist actually opens your email. But when it works, a press release can get a journalist interested enough to cover your story while also driving search traffic to your site through branded keywords or announcement-specific terms. That kind of visibility helps build credibility, attract ne…
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