Tofino weaving Nuu-chah-nulth culture into its tourism package
- In November 2024, Island Coastal Economic Trust announced a $180,000 project investment with Iisaak Olam Foundation for a commercial art space and carving facility at Naa'waya'sum Gardens, set to complete by July 2025.
- Tofino Arts Council launched the Makuw'as pop-up market in October 2024 to promote local Indigenous artists, collaborating with Tourism Tofino and the Tofino-Long Beach Chamber of Commerce.
- The new carving facility will prioritize employment for Indigenous community members and enhance their representation in the visitor economy, as stated in a joint media release from ICET and Iisaak Olam Foundation.
- Nuw-Chah-Nulth artist Elizabeth George highlighted the impact of residential schools on cultural practices, emphasizing the importance of supporting Indigenous artists in Tofino's tourism sector.
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