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How Kellanova’s clean room is improving targeting and lifting sales

Summary by marketingdive.com

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

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The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

16 hours ago

Advertisers are reevaluating the use of probabilistic data for audience targeting and are considering it as a possible solution to...

1 day ago

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list23.com broke the news in 1 day ago on Thursday, April 3, 2025.

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