I won't buy: I won't spend! What the younger generation is telling us with the TikTok trend of not buying

Imagine avoiding impulse purchases, unnecessary purchases, or unnecessary spending for an entire year. For some, it's a reality, for shopaholics, it's a nightmare. But the social network TikTok has turned not only a new trend, but also a lifestyle. The "No Buy 2025" trend has taken social media by storm, with thousands of people pledging to say goodbye to shopping.