BRLO Launches “Less Hate, More Hops” A Bold Activation Using Beer Prices to Counter the German Far-Right – Marketing Communication News

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In less than two weeks the Bundestag election will take place. A Berlin brewery has now launched an unusual action. Wegner also commented.

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BRLO Launches “Less Hate, More Hops” A Bold Activation Using Beer Prices to Counter the German Far-Right – Marketing Communication News

Berlin-based craft brewery BRLO partners with Design and Innovation Company, AKQA As part of its 10th anniversary, Berlin craft brewery BRLO is taking a stand against rising right-wing populism in Germany. Less Hate, More Hops is a bold new activation with a simple premise: the fewer votes the far-right Alternative für Deutschland (AfD) receives in the 2025 federal election, on Sunday, February 23- the cheaper the beer will become. Rooted in BRLO

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Hops instead of hate – with this slogan, the Berlin craft brewery BRLO promotes not to vote for the AfD. Their promise: The fewer percent the party receives on February 23, the cheaper the barrel beer becomes. If the right lands at about 19% instead of the predicted 21, the beer price falls by a whopping 40%. Rarely was a strategic election so intoxicating. campaignermany.de (free after registration), brlo.de (Photo: AKQA/BRLO)

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The Berlin craft brewery BRLO and the design company AKQA set a signal against right-wing populism: the fewer votes the AfD receives in the Bundestag election, the cheaper the beer becomes. The post Less AfD votes, more discount: BRLO lowers beer prices first appeared on sales.