Ad of the Day: Ikea celebrates its furniture’s role in toddlers’ first steps

IKEA celebrates the role of its furniture in toddlers’ first steps in 'Supporting First Steps' - adobo Magazine Online

DUBAI, UAE – Staying true to its mission of “Creating a Better Everyday Life for the Many People,” Al-Futtaim IKEA is shining a light on the importance of early childhood development—and the role that the home plays in nurturing it.Following the success of its previous campaigns Proudly Second Best and Guilty Pets, Al-Futtaim IKEA now unveils Supporting First Steps — a heartfelt tribute to real family moments. This time, the focus is on adorable…

Ad of the Day: Ikea celebrates its furniture’s role in toddlers’ first steps

The new work comes from ad agency Ingo Hamburg and Argentinian photographer Ale Burset.

IKEA marks milestones with ‘Supporting First Steps’ campaign - Campaign Middle East

Al-Futtaim IKEA has launched a new campaign, Supporting First Steps, aimed at capturing the everyday moments that shape early childhood development. The campaign is part of IKEA’s ongoing regional brand narrative, following previous initiatives such as Proudly Second Best and Guilty Pets, which celebrate real-life family moments. Rooted in the insight that many toddlers take […] The post IKEA marks milestones with ‘Supporting First Steps’ campai…