US EditionIn a Privacy-First World, Is Community-Based Marketing the Key? - Basis Technologies
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In a Privacy-First World, Is Community-Based Marketing the Key? - Basis Technologies
Digital advertising has long promised relevance through data. As the industry has grown more sophisticated, the wealth of available data has allowed teams to craft increasingly personalized messages, pinpoint the ideal individuals to deliver those messages to, and measure the results of their efforts. But as privacy regulations tighten, signal loss accelerates, and consumers continue to push back on tactics perceived as invasive, the industry is…
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