In New Delhi, rebates target first-time buyers to transform India’s AC market at entry point - Clinton Health Access Initiative

In New Delhi, rebates target first-time buyers to transform India’s AC market at entry point - Clinton Health Access Initiative

What if US$42 could help solve a climate challenge affecting billions of people? In New Delhi, a surprisingly simple approach is showing how targeted financial incentives can transform residential air conditioner markets for the better. By offering first-time AC buyers a modest rebate toward energy-efficient models, researchers have discovered a scalable way to shift consumer choices at a critical decision point. This small intervention has the …