US EditionIn Search of the Customer - Backlog Brilliance
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In Search of the Customer - Backlog Brilliance
Backlog Brilliance is a segment that takes you back in time, to the Synergyzer of Yesteryear. This particular piece is from 2004, the second issue of that year, written by Dr Shehzad Amin. Dr. Shehzad Amin, CEO of Macro Management System, elucidates the principles to get to the customer. A total marketing concept, direct marketing is a system of marketing that uses precision. Database targeting along with advertising and sales promotion to affec…
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