US EditionIndia to Scrap Digital Ad Tax: What It Means for Affiliate Networks and Global Advertisers
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India to Scrap Digital Ad Tax: What It Means for Affiliate Networks and Global Advertisers
India is preparing to ditch its controversial digital services tax, known as the Equalisation Levy, in a move designed to ease trade tensions with the United States and encourage global tech investment. Introduced in 2016 and expanded in 2020, the levy added a 2% tax on revenue earned by foreign digital companies from Indian users. It applied to a wide range of services, including online advertising, e-commerce, and affiliate commissions — and …
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