Industrial Update: Cariboo's West Fraser adapts to uncertainty
- West Fraser celebrates 70 years in forestry while adapting to challenges like climate change and U.S. Tariffs.
- In 2024, West Fraser planted over 24.5 million trees and invested approximately $50 million in reforestation efforts across the Cariboo.
- The company's 2024 sales were $6.174 billion, down from $6.454 billion in 2023, due to factors like high mortgage rates affecting demand.
- West Fraser has emphasized the importance of partnerships with Indigenous Nations to promote sustainable forest management, addressing environmental and cultural values.
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