US EditionIndustry urged to leverage SA’s global brand campaign
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Industry urged to leverage SA’s global brand campaign
South African Tourism has urged the broader inbound tourism industry to harness the DMO’s newly launched global brand campaign as a catalyst for driving arrivals growth from key international source markets. The campaign, “South Africa Awaits – Come Find Your Joy!”, was officially launched in Sandton on March 31. It centres on a television advertisement that showcases the
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