Instagram motherhood influencers often share kids' images, apparently without safety concerns

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Instagram motherhood influencers often share kids' images, apparently without safety concerns

A study of 10 British motherhood influencers suggests they often deliberately share pictures of their children on Instagram, with strong trust in the safety of doing so. Katherine Baxter of Liverpool Hope University, U.K., and Barbara Czarnecka of London South Bank University, U.K., present these findings in the journal PLOS ONE.

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Influencer moms, I study 'children in 3 out of 4 posts, half advertising'

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Sharing images of children on social media: British motherhood influencers and the privacy paradox

This study examines the extent to which popular British motherhood influencers infringe on their children’s privacy by posting images of them online. We conducted a content analysis of 5,253 Instagram posts from ten UK-based influencers, supplemented by self-reported data from these influencers. This represents the first comprehensive analysis of actual sharing practices in the British motherhood influencer industry, linking observed behavior wi…

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Concerns Arise as Motherhood Influencers Frequently Share Children's

A recent investigation into the practices of British motherhood influencers has unveiled significant insights regarding the phenomenon of “sharenting,” which refers to the sharing of children’s images on social media. The pioneering study, led by researchers Katherine Baxter from Liverpool Hope University and Barbara Czarnecka from London South Bank University, scrutinized the posting behaviors of ten influential mothers on Instagram. They metic…