Inside BodyArmor’s new visual identity and largest campaign to date

It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

AN ICON, REBORN. BODYARMOR SPORTS DRINK UNVEILS REFRESHED VISUAL IDENTITY AND NATIONAL CAMPAIGN, ROOTED IN BRAND DNA: BOLD, AUTHENTIC AND UNAPOLOGETICALLY REAL

WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly…

Inside BodyArmor’s new visual identity and largest campaign to date

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”