US EditionInside Cosworth: how Brit firm is keeping the screaming V12 alive
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Inside Cosworth: how Brit firm is keeping the screaming V12 alive
Commerical director Chris Willoughby shows us around the Cosworth factory... The company faded from popular view for a while but is now back at the forefront, designing soul-stirring engines Features such as this so often open with a somewhat clichéd remark about the incongruousness of the drab surroundings from which the renowned company under the spotlight operates. True to form, we find the headquarters of one of Britain’s best-known and most…
Inside Cosworth: how Brit firm is keeping the screaming V12 alive - Business Fast
“We need to know how to react to changes in the market,” explains Willoughby. “We have to be a bit diversified and understand how our skillset maps into the market, and where it has value.” As he speaks, Willoughby is forced to raise his voice over the deafening growl of a Gordon Murray V12 that’s
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