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Intimissimi Uomo changes his name and becomes Iuman. Is rebranding a risk? Veronesi: 'Yes, but calculated'

Summary by Corriere Della Sera
The new brands repositioned on the 500 men's underwear boutiques. Matteo Veronesi: “The man has learned to buy for himself and now he is attentive to the quality of the materials”

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Intimissimi Uomo changes his name and becomes Iuman. Is rebranding a risk? Veronesi: 'Yes, but calculated'

The new brands repositioned on the 500 men's underwear boutiques. Matteo Veronesi: “The man has learned to buy for himself and now he is attentive to the quality of the materials”

·Italy
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Corriere Della Sera broke the news in Italy on Saturday, April 19, 2025.
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