New iPhone 16 video makes a pitch for case-free use

New iPhone 16 video makes a pitch for case-free use

iPhone 16’s Ceramic Shield feature is highlighted in Apple’s latest ad as a way to ease your fears about phone drops and cracked screens.

Apple has just released the latest advertisement for the iPhone 16, focusing on the ability to protect the phone from impact even without using a case.

Apple Says You Shall Use iPhone 16 Without a Case, Citing Stronger Ceramic Shield

What to knowApple's new ad for the iPhone 16 promotes using the device without a protective case.The iPhone 16 features a Ceramic Shield that is 50% tougher than before and twice as strong as other smartphone glass.Apple aims to reassure users about drop protection and reduce fears of cracked screens.The company still sells cases but emphasizes the iPhone 16's durability and design.Apple is encouraging you to use the iPhone 16 without a case. In…

** Apple has released an ad that will be talked about again ** This time it highlights the Ceramic Glass of the iPhone 16 ** When your phone falls to the ground, you should be completely calm

Apple wants you to use the iPhone 16 without a case

Smartphone makers have upped their durability claims significantly in recent years, but up to this point none have gone so far as to tell you that it's okay to use their products without a case. Whether that's because they don't trust that the phones would survive random drops, or they don't want to endanger their lucrative business selling first-party cases, we'll probably never know. Anyway, today Apple has chosen to do the (previously) unthin…

Apple promotes the case-free life | Philip Elmer‑DeWitt

From "iPhone 16 Ceramic Shield | Trust Issues" posted Thursday by Apple.