US EditioniQIYI launches content e-commerce amid revenue pressure, eyes livestream shopping · TechNode
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iQIYI launches content e-commerce amid revenue pressure, eyes livestream shopping · TechNode
Chinese streaming giant iQIYI has entered e-commerce, launching a livestream shopping platform that leverages its rich IP and celebrity talent portfolio. CEO Gong Yu announced the move during the “2025 iQIYI World Conference” on April 23, describing the initiative as an extension of the company’s content ecosystem. The push into e-commerce comes amid mounting financial pressure. iQIYI’s 2024 revenue fell 8% year-over-year to RMB 29.23 billion ($…
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