Irn-Bru Xtra Unveils Two New Limited Editions

Irn-Bru Xtra unveils Legends Editions

Barr Soft Drinks is adding two new limited editions to its Irn-Bru Xtra range, with the so-called ‘Legends Editions’ hitting shelves in May for eight weeks. The range features two mystery flavours, Nessie Nectar and Unicorn Tears, and will be backed by a £2m out-of-home and social campaign, reaching 70% of all 16 to 34-year-olds across the UK. Both flavours will be available in cases of 24 x 330ml plain (RSP £1.09) and 79p price-marked packs, as…

AG Barr reveals limited-edition Irn-Bru flavours - Better Wholesaling

AG Barr is adding two mystery limited editions to its Irn-Bru Xtra range, Nessie Nectar and Unicorn Tears.

Irn-Bru Xtra Unveils Two New Limited Editions

AG Barr’s Irn-Bru brand has added two limited editions to its Xtra range. The mystery flavours, Nessie Nectar and Unicorn Tears, will be available for eight weeks from next month. The launch will be backed by a £2m out-of-home and (more…) The post Irn-Bru Xtra Unveils Two New Limited Editions appeared first on KamCity.

Irn-Bru launches duo of ‘mystery’ flavours

Nessie Nectar and Unicorn tears will roll out on shelves from May for eight weeks

Irn-Bru XTRA introduces mysterious Legend Editions range | Scottish Grocer & Convenience Retailer

Limited edition Brus to keep Scotland guessing this summer Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition. ICONIC Scottish soft drinks brand Irn-Bru is set to keep consumers guessing all summer with the roll out of its new mysterious Legend Editions. Rolling out for a limited time only for the Irn-Bru XTRA brand, the range features two unique mystery f…

Irn-Bru presents two new Irn-Bru Xtra limited editions

Irn-Bru has introduced two limited editions to its Irn-Bru Xtra range. Legends Editions will feature two mystery flavours, Nessie Nectar and Unicorn Tears. Kenny Nicholson, head of Irn-Bru brand, said: “Innovation plays a really important role in the success of the soft drinks category. In… This story continues at Irn-Bru presents two new Irn-Bru Xtra limited editions Or just read more coverage at Talking Retail