US EditionIt’s Time for Radio to Embrace Digital Advertising
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It’s Time for Radio to Embrace Digital Advertising
At the recent NAB Show, a Sunday session titled “The Local Advertising Buying Landscape” brought a flurry of attendees to West Hall. As part of the Broadcast Management Track, the session dove into the results of Borrell Associates and RAB’s 13th annual digital benchmarking report on radio digital sales. Released earlier this year, the report analyzed online ad revenue from 3,743 radio stations — also surveying 388 local radio advertisers and 22…
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