US EditionITV finally sees streaming take off
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ITV finally sees streaming take off
More than two years after launching ITVX, the UK’s largest commercial broadcaster has finally reported a significant growth in streaming numbers. One billion streams achieved within three months for the first time. Early streaming of soaps, drama and live sport contribute to rise. Premiering shows on ITVX has helped ITV report its best ever streaming figures since the service launched in December 2022. Despite a large promotional push through t…
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