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Japan’s tourist arrivals hit all-time high as weak currency draws masses

  • Japan welcomed over 36.8 million tourists in 2024, surpassing the previous record of nearly 32 million set in 2019, according to estimates from the Japan National Tourism Organization.
  • The government aims to attract 60 million tourists annually by 2030 while addressing overcrowding issues in popular locations such as Kyoto.
  • In response to rising tourist numbers, Kyoto plans to increase lodging taxes to promote sustainable tourism and enhance satisfaction for residents and visitors.
  • Experts note that tourism is now second only to vehicle exports in terms of earnings, highlighting its economic significance for Japan.
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