JBL’s Immersive, Off-the-Wall Sound Bodega Was an Explosive Music Experience for SXSW Attendees

JBL’s Immersive, Off-the-Wall Sound Bodega Was an Explosive Music Experience for SXSW Attendees

On a Tuesday afternoon in Downtown Austin, lines of buzzing SXSW attendees snaked around the block outside legendary music venue 3TEN. That day, however, it wasn’t just a music venue. It had been transformed into an immersive sound experience, designed to look like an off-the-wall corner-store, complete with interactive games, bodega-inspired photo ops, exciting giveaways […]