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JD Sports warns on profit in 'challenging' market

  • JD Sports Fashion has downgraded its profit forecast by as much as £40m, or 4%, due to weaker trading in Britain and the US, as well as increased promotional activity by competitors.
  • Shares in JD Sports plunged 12% to a near five-year low of 84 pence following the profit warning, reflecting concerns about consumer spending.
  • The retailer expects a pre-tax profit for the year to be between £915m and £935m, lower than its previous forecast of over £1bn.
  • Chief Executive Régis Schultz stated that market headwinds were higher than anticipated, leading to a cautious outlook for the new financial year.
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