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Jim Beam ages its marketing strategy for the budget-minded consumer

Summary by marketingdive.com
The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

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Jim Beam ages its marketing strategy for the budget-minded consumer

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

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marketingdive.com broke the news in on Thursday, April 24, 2025.
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