John Lewis invests in home category

John Lewis invests in Home range with 30 new brand additions

John Lewis has announced that it is making “bold” investments in its own Home brand this spring, adding 30 new brands including Harlequin x Henry Holland, West Elm and By Hope, as well as a collaboration with design house Sanderson.  It comes as the department store chain aims to “reinforce its unique position as a lifestyle leader and expert on everyday home products”.  This month will see John Lewis launch a new home publication – Foundation –…

John Lewis invests in home category

Drapers John Lewis invests in home category John Lewis Partnership is to invest in its Home own brand to reinforce its position as an expert on everyday home products.The post John Lewis invests in home category appeared first on Drapers.