Grace Kelly’s Favourite Gucci Scarf Has Had An Art-Inspired Makeover

The Florentine house has entrusted to contemporary artists the reinterpretation of this great classic, indispensable to any wardrobe.

Julia Garner Serves Face (and Silk Scarves) in the 2025 Gucci 'Art of Silk' Campaign

IMAGE | FACEBOOK/GIUCCI It’s just been a little of two months that Sabato De Sarno announced his not-so-unexpected departure from Gucci (with Demna having already been announced as his replacement). To say De Sarno’s campaigns as creative director were somewhat uneventful would be an understatement. An understatement of epic proportions. The first campaign post De Sarno’s exit is here, with the powers that be at Gucci HQ enlisting the legendary …

Julia Garner Brings Silk to Life in Gucci’s Dreamy New Campaign

Gucci unveils 'Keep It Gucci: The Art Of Silk' campaign.

The firm presented Keep It Gucci: The Art of Silk, a campaign that reinterprets its legacy through art, fashion and contemporary creativity.

Grace Kelly’s Favourite Gucci Scarf Has Had An Art-Inspired Makeover

Nine artists have reinterpreted the Gucci silk scarf as part of the Gucci 9 X 9 project – including the Flora design, created especially for Grace Kelly.