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Kai Cenat has broken records with his latest subathon. What does this mean for live streaming?

Summary by Fast Company
Kai Cenat reclaimed the title of most subscribed to Twitch streamer less than halfway through his planned month-long streaming marathon. Cenat launched his “Mafiathon 2” stream on Nov. 1, a “subathon” in which he continually streams a live video of himself, sometimes joined by guest stars including Lil Uzi Vert, Snoop Dogg and Serena Williams, to name a few.  Just 11 days into his subathon, Cenat broke the all-time subscriber record by garnering…
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