Data: Prime Video, Apple TV+ lead new subs in Q1

Kantar: UK streaming war intensifies in Q1 – TVBEurope

First quarter data reveals growth in ad-supported streaming tiers, with Prime Video and Apple TV+ standout performers at the start of 2025 Source: Kantar: UK streaming war intensifies in Q1 – TVBEurope

Kantar: 33% of new UK paid subscribers chose ad tier in Q1 2025, up from 31% in Q4; Prime Video had the highest share of new paying subs, followed by Apple TV+

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Growth for Prime Video and Apple in Kantar’s EoD data

First quarter data from Kantar shows growing consumer adoption of ad-supported streaming tiers, with Prime Video and Apple TV+ emerging as standout performers at the start of 2025. The Entertainment on Demand (EoD) survey found headline programmes like Severance on Apple TV+, Adolescence on Netflix and The White Lotus on NOW played a key role in driving subscriber growth this quarter. Long-time favourite Reacher, (Prime Video) was the most watch…

Data: Prime Video, Apple TV+ lead new subs in Q1

Kantar, the marketing data and analytics company, has revealed growing adoption of ad-supported streaming, strong competition between Prime Video and Apple TV+, and a breakout performance by Mubi, which recorded its best-ever quarter in the Entertainment on Demand (EoD) GB streaming market data. The study in Great Britain, from Kantar’s Worldpanel division, uncovered the following […]

Kantar: streaming war intensifies in UK Q1

Kantar has released its latest Entertainment on Demand (EoD) data on the UK streaming market. Covering the Q1 period, the data shows an increase in competition between Prime Video and AppleTV+ amid growing consumer adoption of ad-supported streaming tiers. Netflix continued to perform well in customer retention and Mubi reported its best quarter yet for new subscribers. Key findings from the VoD market study, carried out by Kantar’s WorldPanel D…