4 Articles
4 Articles
Kendrick Lamar’s Super Bowl feud with Drake and its marketing ripple effect
The Super Bowl is no stranger to drama, but Super Bowl LIX turned up the heat. Hip-hop, sports, and advertising collided as the halftime stage became the latest battleground in one of rap’s fiercest rivalries. From reigniting his feud with Drake to dominating the Billboard charts, Kendrick Lamar had the world watching. With 133.5 million viewers, Lamar’s performance became the most-watched Super Bowl halftime show in history, according to the NF…
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