Nike announces partnership with an unlikely brand ambassador: Kim Kardashian

Staten Island Advance

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Nike announces partnership with an unlikely brand ambassador: Kim Kardashian

STATEN ISLAND, N.Y. -- In an attempt to “disrupt the global fitness and activewear industry … in service of all women athletes,” Nike has announced the release of NikeSKIMS -- a new collaboration with reality star Kim Kardashian.

The Express Tribune

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NikeSkims is the Collaboration That’s Set to Redefine Athleisure - All You Need to Know (So far)

When the NikeSkims partnership was announced, it felt like the ultimate fusion of two powerhouse brands. SKIMS, with its transformative shapewear that redefined body confidence, is now teaming up with Nike, the global leader in athletic wear. With both brands having such a strong influence on modern fashion, it’s no surprise this collaboration is poised to take the athleisure world by storm. The upcoming collection promises to blend Nike’s perfo…

BoredPanda

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“Mama Needs Her Coins”: Kim Kardashian Slams ‘Momager’ Kris Jenner Over Poorly Timed Post

Kim Kardashian called out her “momager” Kris Jenner on social media for promoting a product that competed with her own. Kim recently announced a collaboration between her shapewear brand SKIMS and Nike—a partnership designed to revive the sport company’s sales and appeal to women. “Introducing NikeSKIMS. A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform,” the 44-year-old reality star wrote on Inst…

Forbes España

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The king of sales of sports equipment, Nike, has decided to join forces with the brand shapewear of Kim Kardashian, SKIMS, to dominate a new territory, the sector of the female sportswear. Since its announcement last year 2023, this spring will become physical this launch so expected and curious. In fact, this novelty [...] The entry Nike adds 6,700 million dollars to its brand value thanks to its collaboration with SKIMS appears first in Forbes…

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Kim Kardashian Jokingly Drags Mom Kris Jenner Over Social Media Post on Day of NikeSKIMS Brand Reveal

Kim Kardashian jokingly called her mom Kris Jenner out over a social media post. The 44-year-old reality star and mogul shared some big news on Tuesday (February 18) when she revealed that her SKIMS shapewear brand had collaborated with Nike to create a new sub-brand called NikeSKIMS, which is launching this spring. However, the same day as Kim‘s big news, Kris shared a post on Instagram shouting out another popular athleisure brand. Her daughte…

The Tech Daily Post

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NIKE Inc partners with SKIMS to introduce new Brand for Women: NikeSKIMS

Nike announced they have partnered with Kim Kardashian’s Skims to launch a new activewear brand called NikeSkims. Nike’s partnership with Skims builds on a years-long effort to connect more deeply with female shoppers. In the past, that’s included improving its sneaker assortment for women and simplifying its leggings and bra offerings, among other efforts.“We’re energised by the opportunity to build a new brand and shake things up for the next …