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K-pop girl group Kiss of Life faces backlash for cultural appropriation in livestream, issues apology

  • KISS OF LIFE, a popular K-pop group featuring Julie, Natty, Belle and Haneul, faced backlash for cultural appropriation during a livestream.
  • Julie requested an 'old-school hip-hop theme' for her birthday celebration, which led to the controversial choices.
  • Members' styling included cornrows, Bantu knots, gold chains, and rapper-themed outfits, along with stereotypical actions and referring to a member as 'Lil Taco Bell'.
  • Before the controversy, KISS OF LIFE posted, "This year's birthday live was so much fun...promise you won't leave the fandom after watching it."
  • S2 Entertainment, KISS OF LIFE's agency, issued an apology and removed the content, promising greater caution regarding cultural references in the future.
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Koreaboo broke the news in Seoul, Korea, Republic of on Wednesday, April 2, 2025.
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