Lambeth Backs ‘More Ball Games’ Initiative – London Daily Digital

Lambeth throws its support behind More Ball Games campaign to remove barriers to play.

Lambeth has removed more than 60 No Ball Games signs on local estates as part of a campaign encourage children to play and stay active. The council has embraced the More Ball Games initiative – led by inequality charity London Sport and supported by the advertising agency Saatchi & Saatchi – as part of wider drive to put children’s rights at the heart of its work. The first redesigned sign, a basketball hoop installation, was unveiled at the Mur…

Lambeth Backs ‘More Ball Games’ Initiative – London Daily Digital

The More Ball Games campaign advocates for reclaiming public spaces for young people and urges policymakers to remove obstacles to play and physical activity. Lambeth Council has adopted the More Ball Games initiative—led by inequality charity London Sport and supported by Saatchi & Saatchi—as part of a broader effort to prioritize children’s rights in its policies. Earlier this week, the first redesigned sign, featuring a basketball hoop, was u…